OBJECTIVE: Stop the suffering. Extinguish the fire of scraping your skin with steel blades. Cool it, man.

STRATEGY: A greaseless emulsion of natural plant extracts. Your skin absorbs it real fast. Allantoin to soothe, benzocaine to help relieve razor burn, aloe vera to heal and a bunch of vitamins to nourish - A, C & E.

METHOD OF USE: Smooth it on everywhere you shaved.

WHY IT WORKS? Topical anesthetic, eases shaving irritation and calms the skin.

OBJECTIVE: Get your skin working like it's supposed to.

STRATEGY: We mixed sea kelp to strengthen skin, shea butter to soften, aloe vera and glycerin to moisturize, chamomile to smooth and a nourishing bunch of vitamins A, B5, C and E. Apply anywhere you have skin.

METHOD OF USE: Massage into hands and body. Use as often as you want.

WHY IT WORKS? Moisturizes, soothes and conditions. Helps improve elasticity.

OBJECTIVE: Don't get called for unnecessary roughness.

STRATEGY: Sea salt exfoliates, sea kelp extract nourishes, aloe vera gel soothes, nutmeg oil tones, vitamin C nourishes.

METHOD OF USE: Apply alot to damp skin, massage gently in circular motion. Take extra time on rough skin areas. Rinse well, follow with moisturizer. Use regularly.

OBJECTIVE: Lets talk dirty: Remove the grime.

STRATEGY: Algae cleanses and refreshes, glycerin moisturizes dehydrated skin, aloe heals bumps and irritations, extracts of azulene, lavender, and rose hip oil, calm and soothe.

METHOD OF USE: Use as a daily cleanser. Apply small amount to wet face and neck. Work into a lather and rinse with cool water.

WHY IT WORKS? Algae cleans and refreshes, glycerin moisturizes and also helps soothe and heal. Extracts of azulene, lavender, chamomile and rose hip oil help cool skin and calm.

OBJECTIVE: To have a good skin day.

STRATEGY: Marinate self in glycerin, aloe vera, wheat protein and revitalizing coriander. Smell good, feel better.

METHOD OF USE: Work into a rich lather, apply and rinse.

WHY IT WORKS? Cleanses, softens and moisturizes. Revitalizing.

OBJECTIVE: To have a good skin day.

STRATEGY: Marinate self in glycerin, aloe vera, wheat protein and warming spices. Smell good, feel better.

METHOD OF USE: Work into a rich lather, apply and rinse.

WHY IT WORKS? Cleanses, softens and moisturizes. Stimulating.

OBJECTIVE: Remove irrelevant skin cells, free your ingrown hairs.

STRATEGY: Spherical beads roll over your face, cleaning, rejuvenating. Aloe Vera and algae soothe, vitamin C nourishes. chamomile smoothes and refreshes.

METHOD OF USE: Apply to wet skin, massage all over face using circular motion. Rinse off. Use 1-2 times a week, as needed.

WHY IT WORKS? Removes dead skin cells, helps prevent ingrown hairs. Smooths and moisturizes.

OBJECTIVE:Live clean, mostly. Scrub clean, always.

STRATEGY: Dead sea mud and oat meal extract to exfoliate and smooth, glycerin and aloe vera to moisturize and smooth.

METHOD OF USE: Lather up, apply everywhere. Rinse well.

WHY IT WOKS? A 100% vegetable-based soap bar with dead sea mud, oatmeal and glycerin to help clear impurities from the pores, smooth, cleanse and moisturize skin.

OBJECTIVE: Yet another good hair day, guys.

STRATEGY: Peppermint oil refreshes, soy protein nourishes, wheat protein conditions.

METHOD OF USE: Apply after shampooing, gently work through hair, rinse off. Use daily.

WHY IT WORKS? Lightweight, detangles and smoothes.

Fragrance-Free

All Skin Types

OBJECTIVE: To not smell bad.

STRATEGY: Herbal and botanical extracts deodorize, calendula calms.

METHOD OF USE: Apply to arm pits and nowhere else.

WHY IT WORKS? Helps prevent odor, goes on dry, stays dry.

OBJECTIVE: Lip service.

STRATEGY: A combination of beeswax, carnauba and candelilla (plant waxes) protect lips against environmental elements, avocado oil and rice bran oil moisturize and soothe, vitamins A and E, and help lips retain moisture.

METHOD OF USE: Smooth on lips for immediate relief. Apply as often as needed.

WHY IT WORKS? Smoothes and protect lips, helps retain moisture.

OBJECTIVE: Invest wisely. Face it, it's your future.

STRATEGY: So look out for yourself: sugarcane, sugar maple, orange and lemon extracts (natural AHAs) help erase and prevent wrinkles, wheat protein smoothes and tightens. Panthenol retains moisture, vitamins A, C, and E nourish.

METHOD OF USE: Apply day and night to face after thoroughly cleansing. Reapply as needed.

WHY IT WORKS? This vitamin-enriched moisturizer helps minimize the signs of aging, Wheat protein improves elasticity, moisturizes and conditions. Helps improve firmness. Lightweight and absorbs quickly. AHA's apricot kernel oil, licorice and squalene help retexturize and smooth the skin.

OBGECTIVE: Your skin shouldn't outshine your personality.

STRATEGY: Moisturize and smooth with silk amino acids, soothe with aloe and chamomile, retain moisture with glycerin.

METHOD OF USE: Smooth on face with an upward and outward motion after washing. Once in the morning, once at night.

OBJECTIVE: Hair so rich it'll pay for dinner.

STRATEGY: Coconut oil moisturizes and cleans, vitamin B5 repairs, chamomile freshens, wheat protein strengthens.

METHOD OF USE: It’s a classic: Lather, rinse, repeat. Can be used daily. Follow with conditioner.

WHY IT WORKS? Adds moisture and body, helps create luster and shine.

OBJECTIVE: Only you can prevent facial fires.

STRATEGY: You want oil? We got oil-olive oil, essential oils of eucalyptus, peppermint and rosemary combined with conditioning vitamin E and healing calendula, Slick!

METHOD OF USE: Massage a little oil into beard Top with shave cream or gel, shave.

WHY IT WORKS? Blend of lightweight essential oils, softens the beard and prepares the skin for shaving. Helps prevent razor burn, especially good for those with heavy beards or those prone to razor bumps and in grown hairs.

OBJECTIVE: Enjoy shaving.

STRATEGY:Aloe beads soothe, glycerin lubricates, sea kelp prevents inflammation, slippery elm soothes.

METHOD OF USE: Apply a thin layer onto wet face, shave, rinse off.

WHY IT WORKS? Aloe Vera softens and soothes sensitive skin, helps protect and moisturize.

OBJECTIVE: Live clean, mostly. Shave clean, always.

STRATEGY: A great soap filled with good stuff that will prepare your skin for shaving and keep your body clean: botanical extracts to sooth and heal, aloe vera and glycerin to moisturize, orange extract, a natural alpha-hydroxy, to exfoliate. Vitamin E nourishes and conditions the skin. 100% vegetable-based.

METHOD OF USE: Create a foaming lather by wetting and rubbing bar in the hands. Apply this lather to face and all over the body. Rinse thoroughly.

WHY IT WORKS? Cleanses thoroughly, prepares skin for shaving, softens the beard for a close and comfortable shave. Leaves skin smooth and moisturized . Skin feels fresh, not tight or dry.

OBJECTIVE: To be neat and presentable.

STRATEGY: Soften with squalene, nourish with vitamin B5, condition with hydrolyzed whole wheat protein, smooth with silk amino acids.

METHOD OF USE: After shampooing, towel dry hair, apply dab of cream, run through hair. Do not rinse.

WHY IT WORKS? Helps restore and revitalize hair. Adds moisture, helps styling.

OBJECTIVE: Take out the heat, preserve the tan.

STRATEGY:This aloe enriched, all-over body moisturizer soothes, cools and conditions the skin.

METHOD OF USE: Smooth it on liberally, all over the body. Use as often as desired.

WHY IT WORKS? Anti-inflammatory ingredients with calming and soothing properties for men's skin.

OBJECTIVE: Laugh at the sun; sneer at the wind.

STRATEGY: Dual purpose. A convenient stick applicator contains an excellent eye and lip treatment that smoothes, hydrates and conditions. SPF 15 protects against damaging UV rays.

METHOD OF USE: Apply under the eyes and on the lips to moisturize and protect.

WHY IT WORKS? Full spectrum UVA/UVB suburn protection with SPF 15

OBJECTIVE: A tone for your skin.

STRATEGY: Heal thyself with aloe vera, soothe with calendula, calm with chamomile.

METHOD OF USE: Apply to face after shaving or washing, a couple of times a day.

WHY IT WORKS? Helps prevent moisture loss, tones and freshens without stinging or drying the skin.